3 Quick-Start Blog Prompts for Interior Designers
As an interior designer, you know the value of sharing spectacular images of the spaces you create, but do you know the power of sharing the ideas, inspirations, and stories behind your work?
Blogging allows you to share insights, show off your skills, and impress potential clients. It will enable you to share your expertise and provide an opportunity to build your following and establish yourself as a go-to resource for interior design.
Start with what you are most proud of and dig deep into the details of your work. Don't be afraid to share things that go wrong or things you may find dull. Letting readers into your design world is fun and exciting for them. They want to know what you are up to, how you work, and your results.
To help you get started, here are three suggestions for blog posts subjects you can write to attract and endear readers and hopefully future clients:
Behind-the-Scenes Look
Give readers a sneak peek into your process when working on a project. Share photos, sketches, and notes to give them a first-hand look at your work.
What you share doesn't have to be pretty. The more "real" you are, the more your readers will relate. Here are some examples of what to write about:
Something that went seriously wrong and how you fixed it
Tedious work your clients have no idea you do, such as unpacking window covering hardware. They will be grateful they don't have to do this themselves!
Your process for making tile and grout selections. Schluter, yes or no? Why?
How you approach space planning for that funky space in a vintage home
How you communicate with people on a job site and why you love your go-to list of talented tradespeople
You may consider these daily tasks uninteresting, but they are an essential part of what you do, and readers are fascinated by them, especially when they come with a good story.
You are doing things either they don't know how to do (space planning and project management) or they don't want to do (unpacking 64 individual curtain rings and contacting the vendor when three are missing).
Giving readers insight into how you work helps them understand your value. Do your readers want to do this stuff themselves? Heck no! They want to hire you to do it so they are spared the stress and can enjoy a stunning space designed by an experienced professional.
Design Trends and Predictions
People looking for design inspiration on Pinterest and Instagram don't realize they are sifting through dated content. Seriously, people are sharing kitchens from 2009 on their accounts!
You are in the unique position to let them know those are yesterday's trends, and YOU are the designer who will let them in on the latest trade secrets. Then, when they see you present fresh ideas that surprise and excite them, they'll look to you as their go-to interior design expert.
Did you go to KBIS 2023?
What was unexpected? What color was hot? What was just plain crazy?
What was everywhere, and how will it be implemented in real-life projects?
What are you hoping to incorporate into your next project?
Whom did you meet, and how are they influencing interior design?
What events did you attend, and what did you learn?
Each one of these questions can be an individual post. Offer your take on what will be popular in the coming year and why, and provide tips for incorporating these trends into your designs and DIY projects.
Sharing inspiration not yet available to the general public is an easy way to establish yourself as an authority in your field.
Client Stories
Share the stories of your clients and the projects you've worked on together. Readers love a good before and after story. So when you have a happy client who loves their new space, tell your readers all about it.
Seeing your process and hearing about it from the perspective of a real-life client makes you relatable and builds trust with your readers.
Share why your client came to you and what they were struggling with
Elaborate on how you worked together to plan their project
Highlight the challenges that popped up, the solutions you found, and the results you achieved
Include before photos and professional images of the completed project
Add a picture of your client in the space to make your post memorable and relatable. Bonus points if pets are in the shot!
Your client stories are personal. Let people know that your happy clients are just like them, people who love their homes and want an expert to make their space beautiful and functional.
Grab a cup of coffee and start writing!
The topics you can write about as an interior designer are limitless. And remember, don't be afraid to have fun and let your personality shine through in your writing. Your blog is a reflection of you and your work.
By sharing your expertise and connecting with your readers, you'll be well on your way to building a dedicated following and establishing yourself as a go-to resource for all things interior design.
